Marketeers juggle countless channels, campaigns, and activities every day. But when someone asks "What's actually working?" the answer isn't always clear. That changes today.
We're excited to introduce the Marketing Performance Dashboard – the first in a series of new dashboards coming to eMarketeer. It brings together website traffic, campaign engagement, conversions, and leads into one clear view.
This dashboard is designed to give you clarity on what's working in your marketing. Instead of juggling different reports, you now have a single place to see: Outbound activity and nurturing (emails, engagements, captured leads, nurturing, qualified leads), website traffic over time and by source (ads, SEO, social, email, and more), conversions and MQLs compared to previous periods, what campaigns, ads, and forms drive performance, the full funnel view from MQL → SQL → Opportunities → Won, and which new MQLs are added to your Lead Board.
By combining website traffic data with all the other data eMarketeer already captures, the dashboard becomes your performance hub. It helps you answer the question: What's really driving my marketing?
The new dashboard replaces the current "Home" section in eMarketeer and it is just the beginning. Over the coming months, we'll release more dashboards to make eMarketeer your marketing performance hub.
Important: To see data in the new dashboard, you need to have the new web tracker installed on your website. In addition to the web tracker, our new forms script also contributes to the information on the dashboard. Make sure to install both and start using our new forms.
The Marketing Performance Dashboard is now available to all eMarketeer users.