IHS wanted to be able to communicate with their students across multiple channels and to always know where they are at in the buying cycle. With eMarketeer, they gained the tools to deliver targeted communications at exactly the right moment in the student journey.
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IHS & eMarketeer
IHS wanted to be able to communicate with their students across multiple channels and to always know where they're at in the buying cycle.
“You can track almost exactly where the lead is at in the buying cycle and send right information at right moment.”
Stefana Cozan
Marketing & Communications Officer, IHS
About IHS
IHS is an institute for housing and urban development studies based in Rotterdam, the Netherlands. Established in 1958, IHS's mission is to reduce poverty and improve quality of life in cities.
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