Opel implemented lead generation and marketing automation across their channels, resulting in an 800% increase in test drives and tripling their email subscriber base. By centralising all marketing efforts in one platform, they could track customer journeys from first touch to test drive booking.
← Customer Stories
Opel & eMarketeer
Opel saw an 800% increase in test drives and tripled their email subscribers. How? By implementing lead generation and marketing automation across their channels.
“In eMarketeer we have everything in one tool so that makes it very easy for us.”
Misse Mørch
Project Manager, Opel Denmark
About Opel Denmark
Opel represents one of Europe's major vehicle manufacturers, established in 1862 by Adam Opel in Rüsselsheim, Germany. The organization operates ten manufacturing facilities and four research centers across six European nations, employing approximately 35,600 people across the continent, with over 18,250 in Germany.
Ready to become a marketing hero?
Join 1,000+ companies already growing with eMarketeer.