Login
← All integrations

Custom Signals API

Capture engagement from any system, not just the ones we built.

Send event data from any external platform into eMarketeer over a secure REST connection, then score it, act on it and report on it alongside every other signal.

What it does

Capture

Event-based data from any external tool, plus offline interactions that never had a digital trail.

Score

Positive or negative points per signal, combined with the native lead score.

Automate

A signal can trigger a journey, a follow-up or a branch in a nurture flow.

Track and sync

Custom metrics appear in reporting and sync on to SuperOffice and Dynamics 365.

How it works

From form to sales-ready

The same path every lead takes, whatever the source.

  1. 01

    Capture custom engagements

    Webinar attendance, loyalty programme activity, chatbot conversations — anything your other systems know.

  2. 02

    Score and enrich

    The signal adjusts the lead score and enriches the contact profile.

  3. 03

    Automate journeys

    A journey starts, or branches, on the signal arriving.

  4. 04

    Sync and report in real time

    Engagement shows up in dashboards and in the CRM as it happens.

Other integrations
SuperOffice CRMEnriched leads and marketing history, inside the CRM sales already lives in.Microsoft Dynamics 365Automate CRM updates and keep consent in sync with Microsoft Dynamics.Meta — Facebook & InstagramFacebook and Instagram Lead Ads, straight into eMarketeer.LinkedInCapture, qualify and convert high-value B2B leads automatically.ScratcherTurn gamified campaigns into sales-ready leads.

Ready to turn marketing into revenue?

Join over 1,000 companies already growing with eMarketeer.